Standing out in the Marketplace of Ideas: The State of Global Thought Leadership 15/10/2015
We are delighted to announce the launch of Standing out in the Marketplace of Ideas: The State of Global Thought Leadership 2015. Our global survey of more than 180 senior communications professionals shows that companies are more committed than ever to thought leadership. It has become a business necessity rather than a mere luxury, and we have pinpointed how top communicators are achieving maximum impact.
To download the report, click here.
Consider these key recommendations:
- Treat thought leadership as a core communications skill and develop it. Three in five believe the function is growing in importance.
- View thought leadership as a path to social good. People expect top brands to think big thoughts that aren’t driven by profits. This is the new altruism, and our respondents are using it to strengthen relationships and generate goodwill.
- Better internal communication makes for better thought leadership. Respondents are working hard to unlock the genius of subject matter experts at all levels of their organizations.
- Publishing a white paper or giving a speech is not the end goal. It’s only the beginning of a collaborative process. A deep, sustained dialog – with governments, advocates and customers – is what resonates.